As seen on the chart with load average (LA) equal to 20 seconds and 5,8% faults you get 17 leads from some amount of traffic., If you increase LA to 6 seconds and decrease faults per cent down to 0,65% you will get 34 leads from the same amount of traffic, which is 2 times more! If you spend more time improving your infrastructure and increase LA to 3 sec and decrease faults to 0,3% your leads count will come up to 52! At the same conversion rate it means 3 times more orders and revenue!